YouTube Unveils YouTube Music, Its New Streaming Service, While Rebranding YouTube Red

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YouTube Music, a streaming music platform designed to compete with the likes of Spotify and Apple Music, formally has a launch date: May 22nd. Its existence will even shift round YouTube and Google’s general media technique, which has to this point been fairly the mess.

YouTube Music will borrow the Spotify mannequin and provide a free, ad-supported tier in addition to a premium model. The paid tier, which might be known as YouTube Music Premium, might be out there for $9.99 per 30 days. It will debut within the US, Australia, New Zealand, Mexico, and South Korea earlier than increasing to 14 different international locations.

One of the promoting factors for YouTube Music would be the capability to harness the infinite quantity of knowledge Google is aware of about you, which it would use to attempt to create personalized listening experiences. Pitchfork reported that the app, with the assistance of Google Assistant, will make listening suggestions primarily based on the time of day, location, and listening patterns. It will even apparently provide “an audio experience and a video experience,” suggesting maybe an emphasis on music movies and different visible content material.

From right here, Google appears to be centered on making its streaming technique rather less wacky. Google Play Music, the corporate’s earlier music streaming service that’s nonetheless inexplicably up and operating regardless of teetering getting ready to extinction for years, will slowly be phased out in response to USA Today.

Google has been packaging Google Play Music with YouTube Red, the subscription video service for unique and premium content material from in style YouTube creators, for a while now. The firm even began providing a four-month free trial of Google Play Music and YouTube Red final month, which appears inexplicable now that YouTube Music is formally a factor.

Oh, and talking of YouTube Red: it’s gone now. Well, form of. It’s being rebranded to YouTube Premium and can value $11.99 per 30 days as a substitute of $9.99. (If you’re an current YouTube Red subscriber, your charge will stay $9.99, per Pitchfork.) YouTube Premium will embody entry to YouTube Music Premium.

Under the brand new pricing system, there isn’t a longer any strategy to subscribe simply to YouTube’s premium video content material—together with the apparently fairly in style unique present Cobra Kai— with out additionally getting the streaming music service. It’s music solely or music plus video.

Here’s a chart to make clear the brand new companies and value factors, by way of Google:

The launch of YouTube Music and rebranding of YouTube Red will hopefully present some much-needed readability and cohesion to Google’s streaming technique. The firm has a number of floor to make up for, as Spotify and Apple Music have an enormous head begin in music and Netflix has a seemingly unbreakable maintain on video, however at the least now it’s lagging behind below a unified model.

[Pitchfork, USA Today, Recode]

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