Mr. Lewis is a part of a rising group of A-list authors bypassing print and releasing audiobook originals, hoping to make the most of the exploding audiobook market. It’s the most recent signal that audiobooks are not an appendage of print, however a inventive medium in their very own proper. But the rise of stand-alone audio has additionally made some conventional publishers nervous, as Audible strikes offers immediately with writers, together with best-selling authors just like the historian Robert Caro and the novelist Jeffery Deaver.
After years of stagnation within the business, audiobooks have turn out to be a uncommon brilliant spot for publishers. While e-book gross sales have fallen and print has remained anemic, publishers’ income for downloaded audio has almost tripled within the final 5 years, business information from the Association of American Publishers exhibits. This has set off a brand new turf battle over audio rights, pitting Audible, owned by Amazon, in opposition to conventional publishers, who’re more and more insisting on producing their very own audiobooks, cautious of ceding extra territory and income to the web retailer. The battle over who will dominate the business’s quickest rising format is reshaping the publishing panorama, a lot as e-books did a decade in the past, driving up advances for audio rights and main some authors to signal straight-to-audio offers.
“Nobody cares about the empty land until they discover oil on it,” mentioned the literary agent Russell Galen, who represents best-selling authors like Cassandra Clare and Diana Gabaldon. “All of the sudden, print publishers are fighting over audio.”
Audible, the most important participant with greater than 425,000 titles in its on-line retailer, has an infinite benefit on this more and more crowded area. Amazon has been pushing audiobooks on its platform, itemizing them as “free” with a trial Audible membership, which prices $15 a month, and features a guide every month. (The typical value of l. a. carte audiobooks ranges from round $15 to $40 relying on the size.) The firm is more and more in search of new methods not simply to promote audiobooks, however to create them independently from publishers, driving their revenue margins even larger.