Tinder is immediately rolling out a brand new characteristic that allows customers so as to add a two-second looping video to their profiles.
The courting app first announced the feature again in April, although it was initially restricted to Canada and Sweden for testing, and it quietly launched in Japan final month. From immediately, looping movies might be out there in an extra 23 markets throughout the Americas, Western Europe, Asia, and the Middle East — together with the U.S., U.Okay., France, Australia, Germany, South Korea, Russia, Saudi Arabia, and Italy.
So how do you add looping movies to your profile? Well, hit the “add media” button in your profile web page and add a video out of your digital camera roll. You might want to use the built-in editor to trim your video down to 2 seconds, after which you’ll be able to set it to change into your primary profile visible.
This is the primary time the perennially well-liked courting app has enabled shifting photographs on its platform.
Tinder might have taken some time to get on the looping-video bandwagon, however it did acquire a video-sharing app called Wheel final yr, inflicting hypothesis that Tinder was planning one thing huge round video. It’s not clear whether or not that acquisition has had any direct impression on this newest characteristic, however it does seem Tinder is trying to broaden its horizons past static imagery.
For now, Tinder Loops will solely be out there to iOS customers however, as with all related updates, it should ultimately be made out there on Android too.
Tinder claimed that in testing, profiles with looping movies “increased your average conversation length with a match by more than 20 percent,” based on an announcement issued by the corporate. And in Japan, the place it launched in June, loop-laden Tinder profiles garnered 10 p.c extra right-swipes on common in comparison with these with out loops.
However, one doable cause for that spike might be as a result of novelty issue — customers would probably not be accustomed to seeing shifting photographs on profiles and would possibly need to be taught extra. Once the novelty has worn off and everyone has a looping video of their profile, it is going to be attention-grabbing to see what the numbers appear like.
In addition to looping movies, Tinder can also be now making room for as much as 9 profile images or loops in your profile, up from the present restrict of six.