If you run a photography business, then you recognize that images abilities alone aren’t sufficient for fulfillment. Good marketing is likely one of the necessary facets of enterprise, and automotive photographer Clint Davis has made a superb transfer selling his work. He used Lego kits to create personalised promotional mailers for his shoppers. Clint invested numerous time and creativity into this undertaking, and the top end result certain reveals it!
As Clint writes, he’s been sending personalised mailers to his present and potential shoppers since 2010. He at all times has a brand new concept and provides a private contact, and folks appear to actually prefer it. This 12 months, he got here up with a really playful concept: personalised Lego field mailers. He discovered extremely low-cost Lego packing containers ($three every) and turned them into promotional materials.
Just like earlier than, he added some private touches to every field. Clint describes what the packing containers include, and it reveals simply how a lot effort he invested in every certainly one of them:
…the rubber stamps, LEGO-isque Fold Factory 5×7″ fold-out print, custom-cut foam inserts for the LEGO figures, a hand-written observe inside, and a novel LEGO determine for every recipient… the place I attempt to match the individual’s character to the LEGO determine. Oh yea, and once you open the precise LEGO field, I had fastidiously reduce open the field, inserted three extra Cadillac prints, and glued it again to look untouched.
Clint assembled and despatched round 70 of those mailers and he writes that the entire undertaking set him again round $1,200 together with delivery. He shared some pictures with us, and right here’s what these superior mailers seem like:
I need to say I’m impressed. The Lego promo mailers Clint created look improbable and his shoppers liked it. And how can they not? One can inform how a lot creativity, coronary heart, and soul was invested on this undertaking.