There’s no query that the Snapchat redesign prompted harsh criticism — when your inventory worth drops as a result of Kylie Jenner mentioned she’d stopped utilizing your app, you sit up and take discover. Snap could also be making an attempt to appease critics by reverting to the previous methods. It’s not sure that Stories use has dropped because of the break up, but it surely would not be shocking. And as Recode noticed, there’s an opportunity that Snap would use its unified Stories as a option to pitch professional content. If you need to look on the newest big-name exhibits with the intention to catch your buddy’s live performance snap, you may be extra inclined to look at these exhibits.
The one certainty: this could symbolize a elementary shift in philosophy. The Snap spokesperson famous that the take a look at interface revolves round “users’ behavior, not just relationships.” It’s about what you are making an attempt to do, not who you are doing it with — a easy technique for a corporation that has these days been accused of constructing issues unnecessarily advanced.