The transition has been considerably abrupt — customers did not get a lot of a heads-up earlier than Musical.ly disabled its stand-alone reside consumer, and the core app’s function is just being rolled out in phases.
Despite the hiccups, Musical.ly is adamant that it is dedicated to livestreaming. It famous that almost all reside viewers had been already watching within the Musical.ly app — that is simply consolidating effort, it argued. Of course, that is additionally coming mere days after Facebook introduced its own lip sync app, threatening Musical.ly’s enterprise. If it did not focus all of its vitality into its major app, it risked being overshadowed and dealing with a fate similar to Snapchat’s.