Starting at this time, anybody primarily based within the US operating an electoral or subject advert must run by way of the authorization course of to offer a government-issued ID and mailing deal with. Then Facebook confirms id by mailing a letter with a novel entry code that solely the advertiser’s Page admin account can use, like an old-school model of electronic mail verification. And then, after all, they’re going to should disclose who paid for the adverts earlier than Facebook will put them up.
While the adjustments went into impact, Facebook posted a Q&A about what advertisers learn about you. While the corporate maintains that they do not know as a lot about us as we feared, by default, advertisers are nonetheless focusing on customers primarily based on their pursuits and looking habits. At least after these adjustments, we all know a bit extra about them.