(Reuters) — Walt Disney will create dwell sports activities, information and leisure programming particularly for Twitter’s social community, a transfer to draw on-line viewers and promoting income by digital video.
Comcastnetworks together with NBC and MSNBC, Viacom’s Comedy Central, MTV and BET, and others are also creating content material for the social community, in line with a press release on Monday from Twitter asserting greater than 30 offers for dwell and unique programming.
Disney’s ESPN community plans a Twitter model of its flagship “SportsCenter” TV present with breaking information and evaluation, the assertion stated. Twitter additionally will dwell stream ESPN’s “Fantasy Focus Live” podcast.
The offers will increase Twitter’s streaming video choices and assist Disney and others attain audiences on-line whereas conventional tv viewing wanes. Video views on Twitter have doubled up to now 12 months, the corporate stated.
Under the settlement, Disney’s ABC broadcast community, the Disney Channels, Freeform and the corporate’s film studio additionally will produce dwell programming for Twitter, the assertion stated.
Shares of Twitter jumped four.5 p.c to $30.31 after the cope with Disney was introduced. Disney shares rose 1.1 p.c to $100.33 following the record-setting debut of “Avengers: Infinity War.”
Other corporations that can present video for Twitter embody Hearst Magazines Digital Media, Will Packer Media and BuzzFeed News, plus sports activities leagues together with Major League Baseball and Major League Soccer.
Twitter introduced the offers in New York on the Digital Content Newfronts, the place corporations promote upcoming programming to advertisers.