three Potential Buyers of Groupon

The subsequent massive deal on Groupon (NASDAQ:GRPN) may very well be Groupon itself. Recode is reporting that the main on-line supplier of native flash gross sales is reaching out to potential suitors. At least two sources inform Recode that Groupon executives and funding banking representatives have been contacting a number of publicly traded firms so as to smoke out a possible purchaser. 

The largest takeaway for buyers is that these buyout tales hardly ever pan out. It may simply be bogus noise, the vendor can get chilly toes, or we could by no means see a critical purchaser step up. It’s fairly embarrassing to have an public sale with no person elevating a bidding card, however it definitely occurs. 

Groupon’s in fairly good condition for an organization that’s reportedly on the public sale block. Revenue has posted year-over-year declines for nine consecutive quarters, however that has been largely by design. Groupon has been unloading underperforming worldwide operations and weaning itself off low-margin merchandise closeouts. It’s been worthwhile in two of the previous three quarters. Groupon additionally has a comparatively clear steadiness sheet flush with money. The inventory is buying and selling effectively under final yr’s near-term highs, however the shares have nonetheless greater than doubled from their early 2016 lows. Groupon would look good on the arm of Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL), Alibaba (NYSE:BABA), or IAC (NASDAQ:IAC). Let’s go over why all three may step as much as take Groupon off the fingers of its present shareholders. 

Groupon screens at Groupon HQ.

Image supply: Groupon.


A broadly circulated story earlier than Groupon went public was that it turned down Alphabet’s Google provide to purchase it out in a $6 billion transaction. The joke’s on Groupon now. It instructions a market cap of $2.5 billion now, and with an honest chunk of that in money, we’re eyeing an enterprise worth slightly below $2 billion. 

One can argue that Alphabet now not wants Groupon. Promoting each day offers is now not the booming area of interest it was a decade in the past, and Alphabet’s pursuits have expanded. However, Google nonetheless feasts on native search, and that’s the place Groupon would assist it money in on queries for native venues. Groupon would assist pad Alphabet’s already loaded Rolodex with contacts of varied native companies keen to pay to get seen, and that is nonetheless tempting now with out having to price Alphabet $6 billion to seal the deal.


China’s main e-commerce platform already owns a chunk of Groupon. It acquired a 5.6% piece of Groupon two years in the past. It’s vital to not learn an excessive amount of into the minority stake. Alibaba owns items of many Western dot-coms, typically simply as a studying train.

However, with group-buying websites rising in recognition via China, it would not damage to personal a pioneer on this area that may catapult international aspirations for Alibaba. This one could also be an extended shot, but when Groupon is up on the market, it is exhausting to dismiss Alibaba as a touchdown spot.


IAC was floated as a potential buyer final summer time by B. Riley analyst Sameet Sinha. He identified that IAC CEO Joey Levin has been on Groupon’s board since 2015, and that is nonetheless the case. Levin clearly is aware of Groupon effectively, and it is the almost certainly candidate. 

IAC’s largest companies lately are on-line courting and the house providers referral enterprise it picked up when it acquired Angieslist. Groupon’s native emphasis would match proper in. If Groupon is on the market, IAC makes a variety of sense, however we all know that typically that is not sufficient.

Suzanne Frey, an govt at Alphabet, is a member of The Motley Fool’s board of administrators. Rick Munarriz has no place in any of the shares talked about. The Motley Fool owns shares of and recommends Alphabet (A shares) and Alphabet (C shares). The Motley Fool has a disclosure policy.

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